Sony ILCE-7R

If there's one thing you can say about Sony's digital camera business, it's that they've experimented with many different concepts. From SLRs with dual autofocus systems and Translucent Mirror Technology to its NEX mirrorless line-up, Sony has gone down virtually every avenue in digital imaging. Its latest products - the Alpha 7 and Alpha 7R - may be the most exciting products to come out of the Sony labs in some time. The company has managed to create full-frame cameras which are about the same size as the Olympus OM-D E-M1. In other words, the Alpha 7s are much smaller than their full-frame interchangeable lens peers (such as Nikon's D610 and the Canon EOS 6D), an achievement made possible primarily because they're not SLRs.

  Well, this is a pleasant surprise! Unless you already know this because you’ve been reading the rumour sites you’ll be pleased to learn that Sony has just (Oct, 16, 2013) thrown the camera industry a bit of an aggressive curveball with the introduction of the Alpha 7 and Alpha 7R. An also new and fascinating compact, [Read More]

Read our full review of the new 36 megapixel Sony Alpha 7R full-frame mirrorless camera.

Full-frame sensor, tank-like build and lightning autofocus makes Sony’s pro-friendly camera mighty tempting – even at this eye-watering price

This review includes an analysis of both the Sony A7R and the A7.Review posted 04/17/2014 Quick TakeProsPlethora of exposure options, including an accurate iAuto shooting modeDedicated Video Capture Button is always ready to recordFast and accurate AFAmazing image quality Outstanding low-light performanceHigh

Big sensor in a small body - that's the USP of the new Sony A7R camera. Offering a 35mm full-frame sensor inside a relatively compact body that takes interchangeable lenses, the A7R is a truly unique and genuinely exciting proposition. Is the Sony A7R the ultimate fusion of DSLR technology and compact system camera size? Read our Sony A7R review to find out...

Which high-end full-frame camera should I buy? This roundup contains the majority of current full-frame camera offerings available. Full-frame cameras have image sensors as large as a frame of 35mm film, and for good reason: larger sensors offer the potential for better image quality, low light performance, and dynamic range. If you want a drastic upgrade to the image quality of your phone, or portraits with superior subject to background separation, it’s hard to beat what full-frame offers.

The Sony E-mount system has matured over the past few years and Sony has chosen to retire the NEX branding and consolidate all of its interchangeable lens cameras under the Alpha brand name with a …

IntroQualitySamplesVerdictIntro The Sony Alpha A7r is a mirrorless system camera with a full-frame sensor. Announced in October 2013 alongside the more affordable A7, they are the World’s smallest and lightest full-frame mirrorless system cameras; note Leica has long offered its M series with full-frame sensors and interchangeable lenses, but they’re larger, heavier and manual focus…

Sony's highest-resolution CSC provides full-frame photographic features and quality in a compact camera body.

Lower-cost options for avoiding the WATE The Sony a7R is receiving plenty of well-deserved attention since its announcement in mid-October. As prototypes appeared in selected hands (such as Michael Reichmann’s), “first-impression” style reviews quickly followed (e.g., Sony Alpha 7R Hands On right here at the Luminous-Landscape). Production cameras were released in November, and dozens, if not hundreds, [Read More]

The full-frame camera has been synonymous with the most high-end DSLRs — the biggest, the priciest. Not anymore. A new breed of camera that’s light on its feet but packs the best image quality outside of pro-grade gear is here, and it starts with Sony’s new A7 series. What Is...

The Sony A7s are the culmination of a dream: full-frame mirrorless cameras in a compact frame. The Sony A7R takes that dream up a notch by including a 36MP sensor inside without an optical low-pass filter. I thought it wouldn't work, and here's how the A7R changed my mind.

Does the full-frame Sony A7R offer the ultimate image quality in the smallest possible package? Read our review to find out!

Sony does the supposedly impossible